We started in 2018 with a humble quest to create a stylish lifestyle for pets. Mainly inspired by Robby’s assortment of accessories from overseas, we decided to humanize the design, and subsequently the whole lifestyle, to reflect how the next generation of pet owners treat their pets. A generational trend that even led to a growing pet provisions in today’s younger couple’s pre-nuptial agreement.
Our aspiration is to raise the Filipino general public’s perception of dogs from “aso lang naman yan” to “parang tao na yan“…
Filipino Pet Ownership
The Philippines has an estimated population of 16 million dogs. Some data shows that more than 4 out of every 10 Filipino households own a pet with almost 90% of these being dogs. Another statistics by the Philippine Canine Club, Inc. show that there are approximately 11.6 million dog owners in the country. The pandemic-induced “Homebody Economy” also amplified pet ownership and human-pet relationship, with more people spending time with their pets. The pandemic year of 2020 saw a 9.5% growth in newborn puppies registered with PCCI at 93,320. In spite of being in the top 6 of global dog population, the Philippines remains one of the smallest market in the global pet care industry.
Our very low per capita spending in pet care only shows our pet’s lifestyle still pales in comparison with the rest of the world. So our mission to elevate our pet’s lifestyle remains stronger than ever here in the Philippines. In fact, our aspiration is to raise the Filipino general public’s perception of dogs from “aso lang naman yan” to “parang tao na yan” may be viewed by some to have gone overboard. But that mentality trickled down to every millimeter of our design process. Little did we realize later on is that we accomplished a quality that is above and beyond the average human accessory.
This obsession to bring only the best for our pets also brought out the best in us. A proof again that pets influence us more than we think we influence them.
Philippine made, made for the world.
This obsession to bring only the best for our pets also brought out the best in us. A proof again that pets influence us more than we think we influence them. Our vision to be the company that best understands pets and their human companion has put us in the consciousness of discerning pet lovers — customers, retailers, and media — around the world.
I find it amusing because we were supposed to be just a 2nd tier pet accessories brand. We were never the first. It has come full circle now as we’re on a path to nurture more pet-human relationships outside the borders of the Philippines with a wearable piece of love. Come to think of it, it was only inspired by an Aspin to make him look and feel better with what we could get from… overseas.
So this is it! We’re going to introduce the #LoveYourPawdel movement around the world in partnership with NJE Holdings, LLC.
Pawdel.com will soon launch in the US this summer 2021. Philippine-made, made for the world!