As the coronavirus pandemic rages on, many of us have turned to our pets to help us endure the emotional strain of this unprecedented time in history. March 15, 2020, was the date that changed our lifestyle, for better or worse, in the New Normal. It will be a full year since we were locked down in our homes. Many feared the uncertainty it brought to their jobs, health, and that of their loved ones. The quarantine measures we are experiencing for a year now drastically changed our habits and activities. More specifically, it changed our social activity as we know it. We, humans, are highly sociable beings. So it’s only natural in the social evolution that we increasingly turned to our pets to deal with isolation. The pandemic no doubt negatively affected us. But just like any other negative predicaments in life, it also arguably brought some positives in our lives.
Our increased attention to our pets has no doubt increased their general welfare. More importantly, it improved pet-human relationships by leaps and bounds. Come to think of it, how many hours did our pets only spend with us pre-pandemic?
Improved Pet-Human Relationship
The pandemic forced us to stay at home. For productivity or entertainment, life went on with whatever we could have at home. Endless Zoom meetings, Netflix movie marathon, watering houseplants, and DIY projects. But for many of us pet owners, or more appropriately pet parents, our pets relieved our suppressed social activity and companionship. 86% of pet owners identified pets as their top source of companionship in the pandemic according to a Better Cities for Pets report titled “Pets in a Pandemic“. Another 58% of new pet owners cited companionship as the main reason for getting a new pet. Our increased attention to our pets has no doubt increased their general welfare. More importantly, it improved pet-human relationships by leaps and bounds. Come to think of it, how many hours did our pets only spend with us pre-pandemic?
While some pets are adapting too to the stress of this pandemic, it is widely accepted that pets welcome us at home 24/7. After all, as the saying goes, “pets are part of our lives, but we are their whole lives”.
Pandemic Colors of the Year
PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating
The Pantone Color Institute announced these as colors of 2021 describing Illuminating as “a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power.” Whereas Ultimate Gray, like pebbles, is emblematic of “solid and dependable elements which are everlasting and provide a firm foundation.”
This is a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. These are our pandemic pets’ colors!
2020 was supposed to be a pivot for most of us to survive. But our four-legged companions at home made it a pirouette and we all took it in grace instead. We spent more time with them. We appreciated them more.
Our Homage to Pandemic Pets
2020 was supposed to be a pivot for most of us to survive. But our four-legged companions at home made it a pirouette and we all took it in grace instead. We spent more time with them. We appreciated them more. By hearing many of our Philippines’ Next Top Pawdel #LoveYourPawdel stories, we can all agree our dogs and cats gave us hope and stability in the middle of uncertainty. This new color is for them! Our homage to the Year of the Pets in 2021’s “Homebody Economy“.
Introducing the limited edition AlphaCollar ‘Home Buddy’ in pandemic colors of the year.